I just read a great little article, ‘5 Simple Lessons About Marketing, Strategy and Life’ - what particularly struck a chord with me was lesson 4 - ‘think big and act small’. This summer I have been working with an internet start-up company which is hoping to promote a couple of new websites and I have really discovered that this idea is key.
It is so important to have ideas about what you want to do, and to think up some really crazy stuff and have a big vision of what you ideally achieve. But then you cannot let that stop you from doing something every day, no matter how small it is, to make your product that little bit better. Our motto is 80/20 - that as long as something is 80% right, then it is better to have it out there, than not to have it at all. I can imagine that a lot of people get frozen by the fear that whatever they create isn’t going to be polished enough or impressive enough to make public. What I have discovered is that if you think like that, then nothing will ever get done - it’s better to feel the fear and do it anyway, than to let the fear take over and do nothing.